I weaned myself off soda so many years ago that I can’t quite recall the specific date when I finally said, “enough”. I was only mildly addicted to it, consuming about 20 oz. of Coca Cola each day, but it was certainly one of my favorite drinks. So when I ran across this interesting item in the 1910 paper today, I knew I had to share it. I assume it is actually just an advertisement. Many of the national papers carried the same piece and some dated as early at 1906 had testimonials from Dr. J. C. Mims and others mentioned.
Durant Weekly News
December 29, 1910
A jury consisting of some of the most distinguished chemists of America has returned a unanimous verdict of “not guilty’ in the case of Knocker et. al. vs. Coca Cola. It will be remembered that some time ago a report was circulated to the effect that Coca-Cola contained injurious materials and was therefore harmful in its effect upon the human body.
The rumor was originated by an unscrupulous competitor of Coca Cola, the popular temperance drink, spread rapidly and found some credence among those who did not know the origin of the report.
The jury finds that not only does Coca-Cola contain nothing harmful, but that it is much superior to tea and coffee, in that it is free from tannic acid, and therefore, promotes digestion instead of retarding it. Each of the distinguished chemists reported that he had made a careful chemical analysis of Coca Cola and found it to contain no “dope” of any kind. If you would like to see copies of these letters, write to the Coca Cola Co., Atlanta Ga. For a free copy of a booklet, entitled “The Truth About Coca Cola”. The jury was as follows:
1. John M. McCandless, State Chemist of Georgia
2. B. B. Ross, State Chemist of Alabama
3. Dr. A. L. Metz, of Tulane University
4. Prof. W. B. Burney of South Carolina College
5. Prof. C. H. Palm of the University of Texas
6. Dr. Wm. H. Taylor, State Chemist of Virginia
7. Dr. Louis Shaefer, Pres. Schaefer Alkoloid Works, Maywood, N. J.
8. Prof. Emerson R. Miller of Ala. Polytechnic Institute
9. Dr. J. C. Mims, Chemist of the Board of Health, New Orleans