Perhaps it was yesterday’s memories of advertising that put me in a nostalgic mood. When I saw these dresses in the November 12, 1920 issue of The Caddo Herald, I had to share them. And the copy is priceless!
“The seamstress who is equal to making simple frocks for herself or her daughters is able to touch up even the simplest of them with distinctive details in their construction or in embellishments. Dress that has both simplicity and originality simply compels admiration from those who know the best when they see it, and these are the elements that gentle women love in all apparel, from hats to shoes. Above all they are the excellences that the business woman should look for, and look until she finds them, in coat, frock, hat and all accessories of her outfitting.
It often happens that a good seamstress has no talent for designing and it is much better to be a good copyist than a bungling originator. Depending on patterns for the foundation of her frocks she can follow her own ideas in color combinations, in hand needle work, embroidery and other details of construction.
The two practical and graceful models shown here are commended to the home dressmaker. They are made of wool jersey- that handsome and unmussable fabric that is so strongly entrenched in the esteem of women. The one-piece frock at the left has cuffs and collar, also facings of the plaits at the side, made of duvetyn in a contrasting color. The collar and cuffs are ornamented with needle work in heavy silk floss. In color combination and in needle work design there are opportunities for use of individual taste. The other frock has a plain skirt and over blouse with yarn embroidery in two colors used for decoration. The girdle is made of yarn also and may be braided or crocheted. Blouses of this kind are prettily trimmed with flowers crocheted of yarn and sewed on, their foliage and stems simulated in simple stitches in yarn on the blouse.”