The Caddo Herald
September 1, 1911
I will open my new grocery store on Saturday, September 2nd, 1911 and would be very glad to have you call on us. We will be located in the Rutherford building. We are going to do strickly (sic) a cash business, therefore the terms and prices will be the same to all. We are going to pay cash for our goods, and will thereby be able to take advantage of every discount offered and will thus be able to favor customers with the same.
We do not claim that credit merchants are robbers or thieves. But we do claim that it is impossible for them to sell goods at the same price a cash house does because every credit merchant is forced to figure on losing and does lose a great( ) of his accounts.
Now we are going to sell for cash alike to bankers, lawyers, farmers, and laborers and we firmly believe this will be of advantage to our customers as well as ourselves. We will ask you to kindly notice our prices, compare our goods, test our weights. We will thank you very much for a trial order. C. O. D. mercantile Store, E. O. Allen, owner