The Caddo Herald
January 20, 1939
Henry Bass is the Home Town Country
Merchant Since 1900, 38 Years Ago
Resuming our sketches of old time citizens, Henry F. Bass qualifies in the hall of old timers, though not so old in years himself; he just came to Caddo while quite young.
In his advertising Henry Bass lets you know that he has been a Caddo merchant since 1900; this being 1939, he must have been around here some 38 years, as time flies.
We remember him then as a bare foot lad, but he always was a hustler for business. Remember when he used to ride a gray mare around the town, taking orders for groceries? In those days we had no telephone, so grocery clerks got to going around town taking orders for goods after Henry showed ‘em how.
In those days Henry took orders from every woman in town. Later he married and then confined himself to taking orders from but one woman. By hustling business, by a strict attention to business, Henry has prospered. If business happens to be a little slow he speeds it up by a bustle here and there, by a trade or two, or by advertising.
Those Bass boys, three of them, were good traders. Henry did then and does now buy anything that is for sale- land, produce, hay, corn, or cotton. He makes a good market in Caddo for everything a farmer has to sell. One time he advertised that he would buy anything a farmer had to sell. To try him out a farmer one day brought a hoot owl to him and asked him what he’d give him for it. Now Henry was not exactly in the owl business, but he said, “I’ll give you a dime.” Upon paying for the owl he told the farmer to take it to the back of the store and turn it loose. The owl hung around all day and at night repaid Bass by catching a number of mice.
Henry Bass is a town builder. He contributes to every worthy cause in the community: schools, churches, roads, WPA projects, the sick, fire victims, flood sufferers, all of them; he helps with his funds and time.
He was the original leader in getting the streets graveled, the road to the cemetery, and other graveled roads in this community.
It may truthfully be said that the town of Caddo is much better by the fact that Henry Bass lives and does business in Caddo. He is a useful and progressive citizen always on the lookout for ways to better the people among whom he lives.
A history of the business and the growth of Caddo would be incomplete without mention of Henry F. Bass, who has spent all of his adult life in the town and who has been a part of every forward movement.