Remember hats? My grandmother had nearly a dozen hats, each in its own sturdy box. She preferred the smaller hats with little net veils, but I recall that many of the women in her church wore large lavish hats with flowers and ribbons and wide brims. I even had a couple of hats, and of course I always wore gloves if I wore a hat. It’s amusing to think of a Caddo store showing the latest fashions, but I have followed the career of Mattie Bloom closely enough to know that she made frequent trips to St. Louis to view and purchase the most up-to-date fashions for her customers.
The Caddo Herald
March 14, 1913
High Class Store
Last Thursday night the Bass Co. gave their Eleventh Semi-Annual Millinery Exhibit to a crowded house. In fact it was a social event of large importance.
The store was lavishly and appropriately decorated; the stock for women’s wear was nicely and attractively displayed and the season’s showings at this store were such as to cause many to marvel that such a stock should be carried in Caddo. The stock for Spring at this store would do credit to a city and Caddo people now have no occasion to go out of town for the nicest things for spring wear.
The millinery department, too, was a revelation. The new hats on display were distinctively good.
Mr. H. T. Styron is manager of the dry goods department and decorations and these were the result of his ingenious brain. The Millinery department is under Mrs. Mattie Bloom, who has for ten years been studying styles especially suited to Caddo people.
Mr. Boone has charge of the shoe department and under him it is a place where particular men and women may be pleased.
The hundreds who visited this store last Thursday night were well pleased with their treatment. Splendid music was rendered by the Caddo orchestra, delicious punch was served, and the guests were presented with carnations.