We are so accustomed to our cars being an essential part of our lives that we forget that the automobile was once the “newest thing”. Even in the twenties it was something that not everyone could afford and many people thought was a passing fancy. But you can follow the ads and articles in the paper and see it becoming more and more important to daily life. And as people acquired more autos there was a dire need for more roads.
The Caddo Herald
February 23, 1923
New Filling Station
The Highway Service Station, owned by Freeman Beaty, is now complete, and will be opened to the public Saturday morning. It announces that for this day only, a gallon of gasoline will be given free with each five gallons sold that day.
Mr. Beaty is desirous of having you test his service. That is what he has to sell and he hopes for a large patronage on opening day. Mr. Beaty is a Caddo raised boy and everybody knows him. He has filled in the street to the curb so that access to his pump is easy.
April 6, 1923
Kirby Glascock Now with Caddo Motor Co.
Kirby Glasscock, whom everyone knows, who was raised here, and who numbers his friends by all who know him, arrived home Wednesday from South Texas and yesterday morning went to work with the Caddo Motor Co., as a salesman for the Lincoln, Ford and Fordson.
Kirby knows one thing well- that is automobiles. He was almost raised in a car, and can tell them as far as he can hear them.
He wants to let you know that he is selling the Ford products now because they are the most useable machines for this country. He sees a big prospect in tractors and trucks, for the highways make truck hauling profitable and the farmers need tractors so that they can save big feed bills and do more work for less money.
If interested he wants you to call the company and he will come to see you. No trouble to show Fords.
The importance of the Jefferson Highway every day is demonstrated. It is traveled when other roads are muddy and impassable. We understand that the contract is soon to be let for the east and west road which is of really more importance to us than the Jefferson. It will connect Kenefick with Caddo to Sugar Loaf. They can’t build it any too soon to suit us.