This isn’t the first time I’ve posted about the Golden Rule Racket Store, but I couldn’t resist this advertisement from October 12, 1900. The racket store had nothing to do with tennis! It was a variety store, often with an emphasis on hardware items one might need for survival. I have inferred from several references that the term may have originated with the early wagon-based vendors who made a “racket” because of all the wares hanging and banging on the sides of their wagons. This photo is an enlargement from a street scene.
April 14, 1899
Golden Rule Racket, West Buffalo Street. Spring Cleaning Time is Here. We have low prices on some things you will need- stove polish, shelf paper, scrub brushes, varnish and paint brushes, whitewash brushes, dustpans, carpet tacks, matting tacks, shelf brackets, picture nails, picture wire, wardrobe hooks, hammers, hatchets, screwdrivers, etc.
January 5, 1900
Mrs. A. E. Folsom will open a dressmaking parlor at the Golden Rule Racket, September 10th and will be pleased to have her friends call and see her.
April 25, 1902
We have just received, direct from the factory, the latest styles in Summer Corsets for 1902. We have a good straight front girdle for 38c. Something real nice for 48c. Golden Rule Racket .