The following was on the front page of the paper as an article, not an advertisement.
The Caddo Herald
October 27, 1922
The Lesson of Ford
Ford reduced prices on his cars of $50 in the face of a market that his factories could not supply. He did it without reducing any wages, and without cheapening his product. He did it by treating his labor fairly, and by his labor putting forth fullest efforts for the money paid them and by quantity production.
While other cars are sold with effort, Fords sell themselves and almost run themselves. They are an acknowledged quality product and the best for the money to be had.
To get a Ford now, one has to order ahead.