Buy At Home

The Caddo Herald

April 4, 1930

Buy at Home

There is no doubt but that the chain stores as they obtain in the cities, hurt the independent retailer quite a bit, but the way to kill the chain store is not by abuse. The way to combat them is by using their own methods- cooperative buying, less selling expense, and better advertising of the products of the independent retailer. The chain stores use column after column of newspaper advertising; they are not afraid to tell the world their prices, or that they are in the business. As a usual thing the chain store waits until many independent people have gone broke building a city before they come in. Then there is another thing; just what is a chain store? So there is much to think about along these lines. Efficient merchandising will pay just the same as efficient work of any kind. The farmer with modern plows gets along much faster and more economically with his work than does one who uses the old Georgia stock and hand planter. It is all very well for the merchant to insist upon buying at home- but he should practice it and not buy his produce from away from town when local farmers have the same produce to sell. He should not buy his printing out of town when he has a local print shop that lives in the town and buys his clothing and groceries from local merchant. These things have a way of working two ways.

Comments

[Mary Arteaga]

Encouraging people to buy GREEN back then. Love it.