The Caddo Herald
January 2, 1931
Not because it is custom, but because we feel it, The Herald in this manner feebly expresses its thanks for the splendid business given and loyalty accorded us during the past year.
Likewise we wish you one and all a Happy Prosperous New Year 1931.
Such, however, cannot be accomplished by wishing or wailing, but by work and industry.
America as a whole seems obsessed with the fatal idea of getting rich quick, either by the stock market, the oil well, or the slot machine.
Whichever way one looks, he finds this spirit manifest: to get something for nothing.
Prosperity neither comes nor stays upon such a feeble foundation.
Better farming will result in better crops. Better merchandising will make better profits. Trading at home is essential to community prosperity that the merchant as well as others should buy of the farmer as well as otherwise. If we spend our money at home we have a chance to see it again.
There is the financing of crops that will require the utmost economy, yet unless the effort is made there will be no crops, and in this agricultural country if we have no crops we shall have not a bit of income.
By taking advantage of the opportunities we have, we may enjoy an earned and simple prosperity.