Found this in The Oklahoman, January 30, 1910 (ad ran each day for a week):
Retiring from Business: I have a complete stock of general merchandise, consisting of dry goods, groceries, hardware, and furniture, that I will sell to the highest bidder on the 16th day of February, 1910. The stock will invoice (including fixtures) in the neighborhood of $20,000. The stock and inventory can be seen after the 10th of February. I will also sell the brick business houses, 25x50 feet each, both double-decked in the rear, nice offices, and 15 foot ceilings. One $25,000 brick hotel with 50 rooms and opera house and barber shop combined. Heated with steam throughout. One $5,000 residence and furniture. Will sell each separately. My health and other business is the cause of my retiring, as this is the best location in Oklahoma to make money. I made over $50,000 in four years and there is a better opening now than I had. DON'T FAIL to be here, as this is a chance of a lifetime. W.J. Moon, Caddo, Okla.
(photo courtesy of Indian Territory Museum)